email marketing that turns subscribers into clients for service providers who want their expertise to speak for itself
Email marketing strategy, copy, design, and automation created for business owners to do the work they love, not spend another afternoon writing the same email for the 47th time.
01
The Foundation Edit
Have the CONFIDENCE OF WATCHING Your DREAM CLIENT subscribe AND KNOW THEY'RE GETTING THE FULL EXPERIENCE.
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We’ll set up your Flodesk account, fully branded to feel like you. A 3-part welcome series, strategically written to turn "just subscribed" into "take my money." An automated system that nurtures leads around the clock, so you can get back to the reason you started this business (spoiler: it wasn't to become an email expert).
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Your Email Foundation
The technical setup of your Flodesk account configured with brand colors, fonts, and visual identity
Opt-in forms for your website that trigger your welcome sequence
Link-in-bio forms for Instagram, TikTok, and other social platforms
Emails That Convert While You Sleep
3 welcome emails structured around a signature framework rooted in psychology, designed to make a strong first impression based on your custom strategy
Emails designed around your brand aesthetic, industry best practices, and accessibility standards
Defined calls-to-action in each email guiding subscribers toward next steps
2 rounds of revisions to refine messaging and design
Automated delivery triggered when someone joins your list
Everything You Need to Launch with Confidence
A walkthrough sharing how to use your Flodesk account, edit emails, and manage your list
List-building strategies you can implement post launch
Setup support to make sure everything is working correctly before launch
30 days of post-launch support for questions and troubleshooting
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$1,000
4-week project timeline from kickoff to launch
(Flodesk subscription billed separately; discount available for new annual accounts)
Before We Start, You'll Need:
A lead magnet (quiz, guide, webinar recording, challenge, content typically behind paywall, etc.)
Brand assets including logos, photos, and fonts
Business address and domain-based email address
MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR INFLUENCERS | MADE FOR Therapists | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU
MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR INFLUENCERS | MADE FOR Therapists | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU
02
The Monthly Edit
Keep your subscribers engaged between Instagram posts with complete peace of mind
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Monthly newsletters that keep relationships alive: driving subscribers to your latest podcast drop, promoting that blog post you're proud of (oh hello, SEO), sharing affiliate recommendations your audience will love, and reminding them why you're the expert they've been following. Consistent touch points that build trust and drive conversions, without you writing a single subject line.
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Strategy & Ideation
Monthly content brainstorming aligned with your business calendar, launches, season, and goals
Strategic planning for content promotion (podcast, blog, affiliate links, offers)
Audience segmentation strategy to personalize messaging
Copy & Design
Minimum 3 newsletters per month
Compelling subject lines and preview text
Newsletters written in your brand voice with conversion-focused CTAs
Professional email design in Flodesk, mobile-optimized and accessibility minded
Delivery & Management
Scheduled delivery to segmented audiences based on engagement, interests, or client status
Ongoing list cleaning to remove inactive subscribers and maintain healthy metrics
Monthly performance reports (open rates, click rates, engagement trends)
Strategic recommendations and ongoing optimization
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Starting at $850/month (3-month commitment)
This service is designed for business owners and creators with active content streams (podcasts, YouTube channels, blogs, or consistent social media) who want to continue driving traffic and keeping their audience engaged between launches, moving toward conversion.
Don't have consistent content yet? We also offer SEO-focused blog writing, podcast production, and social media management to build your content foundation.
We've hit send for
Marketing Agencies / Content Creators / Coaches / Wellness Providers / Coworking Spaces / Education Platforms / Photographers / Bloggers
client love
explore the portfolio
Grab your iced latte and take a scroll
Our signature Process
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1. Kickoff
We handle: Getting to know your business like we're about to run it ourselves. We'll have a real conversation about your audience, your offers, and what success actually looks like for you.
You bring: Your time for a call with a latte (or craft cocktail, we don’t judge) in hand, examples of content or messaging you love, and any and all questions or concerns about email marketing.
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2. Strategy
We handle: Taking everything you told us and turning it into a strategic plan. You'll get a document that outlines exactly what we're building, why we're building it that way, and how it's going to help your business.
You bring: Your feedback. Read through it, sit with it, and tell us if something feels off. This is your business, if the strategy doesn't feel aligned with where you're headed, we want to know before we write a single email.
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3. Development
We handle: All the execution. Setting up your Flodesk account, writing emails that sound like you, designing templates that feel on-brand, and building the automation that makes everything work. We're detail-obsessed…checking mobile views, testing links, making sure everything's accessible.
You bring: Your feedback to make it even better. Two rounds of revisions are built in because great work evolves through collaboration.
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4. Launch
We handle: Launching everything (but not before we've checked it approximately seventeen times), tracking how your emails perform, and tweaking to get better results. For The Monthly Edit clients, we're already dreaming up next month's content while this month's emails are out there doing their thing.
You bring: Updates when things change in your business and trust that we're always working behind the scenes to make your emails better. And please, send us screenshots when dream clients hit reply ready to book.
Interested in bespoke email support?
We reserve limited capacity each quarter for custom email marketing engagements that fall outside our core services. These boutique projects might include reengagement campaigns to reconnect with cold subscribers, comprehensive launch campaign development for your next big offer, intensive 1:1 mentorship for founders building their email systems, or in-depth audits that uncover what's working (and what's not) with actionable next steps. Each engagement is thoughtfully crafted around your unique business goals and strategically executed to deliver results, with investment levels varying based on scope.
from our desk