email marketing that turns subscribers into clients for service providers who want their expertise to speak for itself

Email marketing strategy, copy, design, and automation created for business owners to do the work they love, not spend another afternoon writing the same email for the 47th time.

I need this

01

The Foundation Edit

Have the CONFIDENCE OF WATCHING Your DREAM CLIENT subscribe AND KNOW THEY'RE GETTING THE FULL EXPERIENCE.

  • We’ll set up your Flodesk account, fully branded to feel like you. A 3-part welcome series, strategically written to turn "just subscribed" into "take my money." An automated system that nurtures leads around the clock, so you can get back to the reason you started this business (spoiler: it wasn't to become an email expert).

  • Your Email Foundation

    • The technical setup of your Flodesk account configured with brand colors, fonts, and visual identity

    • Opt-in forms for your website that trigger your welcome sequence

    • Link-in-bio forms for Instagram, TikTok, and other social platforms

    Emails That Convert While You Sleep

    • 3 welcome emails structured around a signature framework rooted in psychology, designed to make a strong first impression based on your custom strategy

    • Emails designed around your brand aesthetic, industry best practices, and accessibility standards

    • Defined calls-to-action in each email guiding subscribers toward next steps

    • 2 rounds of revisions to refine messaging and design

    • Automated delivery triggered when someone joins your list

    Everything You Need to Launch with Confidence

    • A walkthrough sharing how to use your Flodesk account, edit emails, and manage your list

    • List-building strategies you can implement post launch

    • Setup support to make sure everything is working correctly before launch

    • 30 days of post-launch support for questions and troubleshooting

  • $1,000

    4-week project timeline from kickoff to launch

    (Flodesk subscription billed separately; discount available for new annual accounts)

    Before We Start, You'll Need:

    • A lead magnet (quiz, guide, webinar recording, challenge, content typically behind paywall, etc.)

    • Brand assets including logos, photos, and fonts

    • Business address and domain-based email address

Apply to work together
Decorative white vase with a round hole in the middle and a smartphone displaying a webpage, on a white surface with abstract wall art in the background.

MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR INFLUENCERS | MADE FOR Therapists | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU

MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR INFLUENCERS | MADE FOR Therapists | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU

02

The Monthly Edit

Keep your subscribers engaged between Instagram posts with complete peace of mind

  • Monthly newsletters that keep relationships alive: driving subscribers to your latest podcast drop, promoting that blog post you're proud of (oh hello, SEO), sharing affiliate recommendations your audience will love, and reminding them why you're the expert they've been following. Consistent touch points that build trust and drive conversions, without you writing a single subject line.

  • Strategy & Ideation

    • Monthly content brainstorming aligned with your business calendar, launches, season, and goals

    • Strategic planning for content promotion (podcast, blog, affiliate links, offers)

    • Audience segmentation strategy to personalize messaging

    Copy & Design

    • Minimum 3 newsletters per month

    • Compelling subject lines and preview text

    • Newsletters written in your brand voice with conversion-focused CTAs

    • Professional email design in Flodesk, mobile-optimized and accessibility minded

    Delivery & Management

    • Scheduled delivery to segmented audiences based on engagement, interests, or client status

    • Ongoing list cleaning to remove inactive subscribers and maintain healthy metrics

    • Monthly performance reports (open rates, click rates, engagement trends)

    • Strategic recommendations and ongoing optimization

  • Starting at $850/month (3-month commitment)

    This service is designed for business owners and creators with active content streams (podcasts, YouTube channels, blogs, or consistent social media) who want to continue driving traffic and keeping their audience engaged between launches, moving toward conversion.

    Don't have consistent content yet? We also offer SEO-focused blog writing, podcast production, and social media management to build your content foundation.

Apply to work together
Laptop on a wooden table displaying a newsletter or flyer from WORKSMART about coworking and meeting space.

We've hit send for

Marketing Agencies / Content Creators / Coaches / Wellness Providers / Coworking Spaces / Education Platforms / Photographers / Bloggers

client love

  • "You've exactly nailed my voice, except if I was funnier and smarter, and better at marketing! I read through all of this and I wouldn't change a word. This really did make me a little emotional. This whole series was so effective, and so powerful. You knocked it out of the park."

    — Raven Whisnant, CEO of New 32 Productions & Indie Empire

  • "I AM LOVING THIS ALLISON. The email talking about the messy in between honestly brought tears to my eyes, I am so proud of the business I am creating & having people like you along my journey is so amazing. So thank you. I am just so excited."

    — Cassandra West, Founder of Wanders Studio

  • "I had the pleasure of sitting down with Allison to dive into the ins and outs of email marketing, and I genuinely couldn’t have asked for a more helpful guide. If you're looking for someone who knows their stuff and genuinely cares about helping you succeed, Allison is your person."

    — Tracy Dessaint, COO of Mindful Edge Consulting

explore the portfolio

Grab your iced latte and take a scroll

Our signature Process

  • 1. Kickoff

    We handle: Getting to know your business like we're about to run it ourselves. We'll have a real conversation about your audience, your offers, and what success actually looks like for you.

    You bring: Your time for a call with a latte (or craft cocktail, we don’t judge) in hand, examples of content or messaging you love, and any and all questions or concerns about email marketing.

  • 2. Strategy

    We handle: Taking everything you told us and turning it into a strategic plan. You'll get a document that outlines exactly what we're building, why we're building it that way, and how it's going to help your business.

    You bring: Your feedback. Read through it, sit with it, and tell us if something feels off. This is your business, if the strategy doesn't feel aligned with where you're headed, we want to know before we write a single email.

  • 3. Development

    We handle: All the execution. Setting up your Flodesk account, writing emails that sound like you, designing templates that feel on-brand, and building the automation that makes everything work. We're detail-obsessed…checking mobile views, testing links, making sure everything's accessible.

    You bring: Your feedback to make it even better. Two rounds of revisions are built in because great work evolves through collaboration.

  • 4. Launch

    We handle: Launching everything (but not before we've checked it approximately seventeen times), tracking how your emails perform, and tweaking to get better results. For The Monthly Edit clients, we're already dreaming up next month's content while this month's emails are out there doing their thing.

    You bring: Updates when things change in your business and trust that we're always working behind the scenes to make your emails better. And please, send us screenshots when dream clients hit reply ready to book. 

Interested in bespoke email support?

We reserve limited capacity each quarter for custom email marketing engagements that fall outside our core services. These boutique projects might include reengagement campaigns to reconnect with cold subscribers, comprehensive launch campaign development for your next big offer, intensive 1:1 mentorship for founders building their email systems, or in-depth audits that uncover what's working (and what's not) with actionable next steps. Each engagement is thoughtfully crafted around your unique business goals and strategically executed to deliver results, with investment levels varying based on scope.

Learn more

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