NEW 32 PRODUCTIONS Indie Filmmaking Education

Scope: Social Media marketing + Email Marketing

New 32 Productions & Indie Empire partnered with Made In at a pivotal moment, they needed to build social proof for investors while establishing themselves as a go-to resource in the independent filmmaking community.

We became their full-service content partner, building out their complete email and social ecosystem. Welcome, re-engagement, and nurture sequences guided casual followers into engaged community members, while biweekly newsletters positioned them as industry insiders, consistently earning open and click rates that exceeded industry benchmarks. For their inner circle, we created member-only monthly emails designed to feel like exclusive access. Beyond email, we managed their full social presence, translating behind-the-scenes filmmaking knowledge into content that converts.

A cinema light on a stand in a moody, warmly lit studio with textured walls, wood floors, and a monstera plant
A person reviews Instagram post insights showing 64,698 interactions on a phone, in a sunlit loft studio.

INDUSTRY: EDUCATION & FILMMAKING
LOCATION: NORTH CAROLINA
PROJECT DATE: 2024

A phone propped on a couch displays a viral New32 Indie Films TikTok post about equal pay in indie filmmaking.
Animated header graphic for the Indie Insider Newsletter by Indie Empire, featuring script lettering and a director's chair icon.

Partnership Results

Within two weeks of launching our strategy, New 32 saw a 933% increase in follower engagement, a 188% jump in impressions, and a 417% boost in non-follower reach — delivering exactly the traction they needed. Their content was recognized by industry leaders, cementing their place as a trusted voice in the independent filmmaking community.

Content RECOGNIZED by

Jamie Lee Curtis / Women in Film LA / Saturation.io / Maisie Williams / Cinapse / Daisy Ridley / Adriene Mishler

A person reads the Indie Insider Newsletter on a laptop, displaying an issue about indie filmmakers and community.
Three women huddle together by candlelight and glow sticks at night, with text: 'The vibe we're going for this summer.'
A graphic from @new32indiefilms titled 'The Ultimate Holiday Gift Guide for Screenwriters' featuring a typewriter, pens, candle, and notebooks.
A phone against a ceramic vase displays the Indie Insider Newsletter covering indie filmmaking myths and new releases.
Indie Empire Gentle Filmmaking Email Freebie Opt In Page

client love

  • "This whole series was so powerful. You knocked it out of the park."

    "I genuinely don't know how to respond to how talented you are. You've exactly nailed my voice, except if I was funnier and smarter, and better at marketing! I'm just so thrilled we found you. This whole series was so powerful. You knocked it out of the park."

    — Raven Whisnant, Founder of New 32 Productions

Your Marketing Should Feel Like an Extension of Your Brand, Not a Burden on Your Time

Let's create a social media presence that feels effortless, because it is. We'll develop a strategy rooted in your voice, your goals, and the clients you're meant to serve, then handle the ideation, creation, and posting from start to finish. You show up as the expert. We'll make sure the right people are watching.

Work with Made In
Previous

WorkSmart Coworking & Meeting Space