Let's not pretend this is just about deliverables
You need someone who treats your business like it's theirs too
Someone who's cheering when you sign a new client. Someone who goes down research rabbit holes about your industry at midnight because they want to understand it the way you do. Someone who knows the reality of building a business, the sacrifices, the long hours, the passion that keeps you going, because they're in it too. A true partner who sees what you can't from inside it anymore, who builds marketing that connects instead of fragments, so you can focus on the work that actually lights you up.
Meet the Founder
Meet Allison, a marketing strategist based in upstate new york
I started Made In after one too many moments of thinking, "This isn't how it should be."
Working in agencies taught me what I didn't want to replicate: the hustle over heart, the shortcuts over substance, the treating clients like revenue instead of real people with real dreams.
You deserve better than marketing that feels like it's happening to you instead of with you.
Made In is holistic, story-driven, and deeply thoughtful. It's strategic without being soulless. Human-first in every decision, every email, every piece of content we create together. Whether it's multidisciplinary work across platforms or focused support in one area, it's all designed to feel aligned.
The Heart of Made In
Closing the gap between the (incredibly meaningful) work you're creating and the DIY marketing presence that doesn't do it justice
So your dream clients finally recognize the depth of your expertise and choose you with total confidence.
It all comes down to this
Your business is personal to you, so we make it personal to us, too
Your business isn't just what you do, it's an extension of who you are, what you believe, and what you're building for the life you want. Handing any part of it over to someone else? That takes trust. And we don't take that lightly.
client notes
Our marketing values
They're the foundation of every project, every conversation, every strategy we craft. If these resonate with you, there's a good chance we're meant to work together.
True Integrity
When you hire us, you're trusting us with something sacred. This means transparency in our process, honesty in our feedback, and never adding to the noise and empty promises saturating the industry.
Creativity with a Human-First Heart
We're not interested in what's trendy, we're interested in what's true to you. This means treating every project as a creative collaboration where your vision leads and our expertise supports.
Gentle Leadership
You don't have to have it all figured out to work with us. This means we hold space for questions, pivots, and the messy middle. It means empathy-driven guidance that meets you exactly where you are.
We see it all the time
You catch yourself resenting the very thing that's supposed to help your business grow
The business you envisioned? It's here. You did it. But instead of going deeper into your craft, you're stuck coordinating freelancers, attempting to articulate your positioning, or trying to make disjointed tactics somehow work together.
Success doesn't feel like you thought it would when you're drowning in the logistics of being seen.
You need a partner who takes over the coordination, brings coherence to the chaos, and builds marketing that sustains your growth, without stealing your joy.
Based in Glens Falls, New York, Serving Clients Everywhere
Holistic Marketing Services in Upstate New York, and Anywhere You're Building
When we say we meet you where you are, we mean it, whether you're growing your business in a small Adirondack community or a breezy California beach town. We build meaningful partnerships remotely, no matter where you call home.
If you're local, we'd love to offer an in-person consultation at our office in downtown Glens Falls. This creative space is home to our photography studio, podcast production setup, and meeting space.
We work with service based businesses and creative entrepreneurs throughout Glens Falls, Saratoga Springs, Albany, and the greater Hudson Valley area, as well as remote clients coast to coast.
RECENT PODCAST FEATURES
When We're Not creating strategy, We're sharing It
Underrated & Underused: Why Google, Reviews, + Email Beat Trends
connecting with Allison GiamBruno about How to Build Trust with Yourself
Email Marketing With Confidence: A Workshop Recap with Allison GiamBruno
What would change if your marketing actually supported your life instead of consuming it?
More time for your clients. More energy for your craft. Less dread about showing up online. If that's what you're craving, complete an inquiry form. Once you submit, you'll receive a calendar link to book your complimentary exploration call where we'll see if we're the right creative fit.