Wanders studio Creative Agency

Scope: The Foundation Edit

Wanders Studio is a creative agency and lifestyle brand built around walking alongside entrepreneurs as they build the brands of their dreams. They partnered with Made In to build an email ecosystem that works quietly in the background, so they can stay focused on what they love most.

Wanders Studio runs two distinct businesses, a polished creative agency and a personal lifestyle brand with affiliate partnerships. We created a complete strategy that bridges both worlds: two targeted welcome sequences (one for service inquiries, one for lifestyle content), a segmentation system, and a newsletter template that keep their audience engaged long after that first hello.

We handled the full build, from strategic planning and Flodesk setup to conversion-focused copy, Showit integration, and CAN-SPAM compliance. 

Cassie West, founder of Wanders Studio, seated in a cane chair in a sunlit white studio in neutral tones.
A phone among ceramic vases displays The Wandering Edit, Wanders Studio's email newsletter designed for entrepreneurs.

INDUSTRY: CREATIVE AGENCY & PERSONAL BRAND
LOCATION: GLENS FALLS, NY
PROJECT DATE: 2025

Cassie West sits in a The Suite window nook wearing a brown slip dress, looking directly at camera.
The Wandering Edit logo on a cream background with text: 'Little Notes From a Mind That Likes to Roam.

Foundation Edit Results

The email ecosystem started proving itself before it even officially launched. During setup, a warm lead downloaded the pricing guide, moved through the welcome sequence, and booked a discovery call. Beyond that early win, Wanders Studio now has s a seamless, hands-off ecosystem built to build trust and convert dream clients.

client love

  • "The email talking about the messy in between honestly brought tears to my eyes... having people like you along my journey is so amazing."

    "I AM LOVING THIS ALLISON. The email talking about the messy in between honestly brought tears to my eyes, I am so proud of the business I am creating & having people like you along my journey is so amazing. So thank you. I am just so excited."

    — Cassandra West, Founder of Wanders Studio

From First Hello To Loyal Client

An email marketing foundation built to feel personal, sound like you, and turn everyday subscribers into clients who trust you before you ever meet.

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