Rebecca Loomis Branding Strategic Brand Photographer

Scope: The Foundation EDit

Rebecca Loomis Photography came to Made In for a welcome sequence refresh, describing her brand in five words: professional, intentional, down to earth, generous, and joyful. She wanted her emails to hold that exact balance, and nothing less.

We took her welcome sequence from text-heavy and drawn out to visually strategic, infusing her stunning imagery, her personality, and a conversion path that leads ideal clients straight to booking a call. Even the smallest details were considered, like a personalized opt-in page after subscribing, designed to make new subscribers feel like they'd found the right person from the very first click.

Explore the Foundation Edit
Rebecca Loomis, NY Capital Region brand photographer in studio taking photos of a client sitting down near a large window
A laptop on a white pedestal displays Rebecca Loomis Photography's free framework: 'Six-Figure Brand Positioning Starts With These 3 Photos.

INDUSTRY: BRAND PHOTOGRAPHY
LOCATION: ALBANY, NY
VIDEO & BRAND PHOTOS: BEYER CREATIVE + BRIDGET CAITLIN
BRANDING: PALME DESIGN CO

Rebecca Loomis Photography's welcome email sequence, featuring brand photography tips for entrepreneurs.
Rebecca Loomis, NY Capital Region brand photographer, leans on a chair smiling warmly in a bright white studio.

FOundation Edit Results

The refreshed welcome sequence makes it simpler for Becca to send her newsletter with far less friction, while nurturing new subscribers from the moment they join. It also gives her a way to segment her list, offering a clearer picture of who her leads are and what they need.

client love

  • "Now I Feel Proud to Show Off My Emails"

    “I was looking to build out a strategic email welcome sequence for my photography business so my email newsletter could be another stream of income, and Allison was so helpful, responsive, and genuinely a great person to work with. I had the best experience, and now I feel proud to show off my emails.”

    — Rebecca Loomis, Founder of Rebecca Loomis Branding

From First Hello To Loyal Client

An email marketing foundation built to feel personal, sound like you, and turn everyday subscribers into clients who trust you before you ever meet.

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