email marketing that turns subscribers into clients for service providers who want their expertise to speak for itself
strategy, copy, design, and automation so you can do the work you love, not spend another afternoon writing the same email for the 47th time.
01
The Foundation Edit
DON'T LET A GENERIC "THANKS FOR SUBSCRIBING" BE THEIR FIRST EXPERIENCE WITH YOUR BRAND.
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We’ll set up your Flodesk account, fully branded to feel like you. A 3-part welcome series, strategically written to turn "just subscribed" into "take my money." An automated system that nurtures leads around the clock, so you can get back to the reason you started this business (spoiler: it wasn't to become an email expert).
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Your Email Foundation
The technical setup of your Flodesk account configured with brand colors, fonts, and visual identity
Opt-in forms for your website that trigger your welcome sequence
Emails That Convert While You Sleep
3 welcome emails structured around a signature framework rooted in psychology
Emails designed around your brand aesthetic, industry best practices, and accessibility standards
Automated delivery when someone joins your list
Everything You Need to Launch with Confidence
A walkthrough sharing how to use your Flodesk account, edit emails, and manage your list
List-building strategies you can implement
Setup support to make sure everything just works
30 days of post-launch support for questions and troubleshooting
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$1,000
4-week project timeline from kickoff to launch
Before We Start, You'll Need:
Brand assets including logos, photos, and fonts
Business address and domain-based email address
Flodesk subscription, billed separately (discount available for new annual accounts)
02
The Monthly Edit
KEEP THE CONVERSATION GOING BETWEEN POSTS, LAUNCHES, AND LIFE HAPPENING
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Newsletters keep relationships alive. Drive subscribers to your latest podcast drop, promote that blog post you're proud of (oh hello, SEO), share affiliate recommendations your audience will love, and remind them you're the expert they need. Consistent touch points that build trust and drive conversions, without you writing a single subject line.
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Strategy & Ideation
Monthly content ideation aligned with your business calendar, launches, season, and goals
Strategic planning for content promotion (podcast, blog, affiliate links, offers)
Audience segmentation strategy to personalize messaging
Copy & Design
Minimum 3 newsletters per month
Compelling subject lines and preview text
Newsletters written in your brand voice that convert subscribers into buyers
Professional email design in Flodesk, mobile-optimized and accessibility minded
Delivery & Management
Scheduled delivery to segmented audiences based on engagement, interests, or client status
Ongoing list cleaning to remove inactive subscribers and maintain healthy metrics
Monthly performance reports (open rates, click rates, engagement trends)
Strategic recommendations and ongoing optimization
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Starting at $850/month (3-month commitment)
This service is designed for business owners and creators with active content streams (podcasts, YouTube channels, blogs, or consistent social media).
Don't have consistent content yet? We also offer SEO-focused blog writing, podcast production, and social media management to build your content foundation.
Content RECOGNIZED by
Jamie Lee Curtis / Women in Film LA / Saturation.io / Maisie Williams / Cinapse / Daisy Ridley / Adriene Mishler
“We've worked with Made In for 6 years for our email marketing, social media, website, and overall digital marketing strategy, and they consistently deliver.”
Their expertise in content creation and strategic marketing has been a game-changer for us. Without their creative ideas and solutions that help us speak to our target client we’d struggle to produce content. If you need a trusted marketing consultant who excels at email campaigns, social content, Google Business Profile and website optimization, look no further.
Christy Alexander, Founder of WorkSmart Coworking & Meeting Space
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We thought you might ask...
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Great email copy isn't about knowing every industry inside and out, it's about becoming a student of you. Before we write a single word, we immerse ourselves in your world. We're reading your Instagram captions, listening to your podcast episodes, watching how you show up in Stories, studying the language you use when you're just being yourself.
Then we dig even deeper through our onboarding process. We're asking about your brand identity, your audience's deepest pain points, what transformation you're actually selling.
Our goal is to write emails that sound so much like you that your subscribers can hear your voice when they read them.
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You can jump straight into The Monthly Edit if you already have a Flodesk account with basic branding, functional opt-in forms, and a welcome sequence in place. However, if your email foundation isn't set up yet or needs a strategic refresh, we strongly recommend starting with The Foundation Edit. The Foundation Edit builds the infrastructure (your branded account, forms, and automated welcome experience), while The Monthly Edit keeps the relationship going with consistent touchpoints. Many clients bundle both services, we complete The Foundation Edit first, then seamlessly transition into monthly newsletter management once your foundation is solid.
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Absolutely. Flodesk integrations work seamlessly with major website platforms including Squarespace, Shopify, WordPress, Wix, Webflow, and Kajabi. The opt-in forms we create are embed-friendly and can be added to your site with simple copy-paste code, no developer needed. We'll provide step-by-step instructions specific to your platform.
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Always, always, always. We never send an email without your explicit approval. We'll send you each newsletter draft before the scheduled send date. You'll review it in a preview link where you can see exactly how it looks in an inbox, and you'll provide feedback. Once you give the green light, we'll schedule it for delivery. Your brand, your list, your final say.
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While The Foundation Edit and The Monthly Edit are designed to cover most email needs, we understand that sometimes you need something entirely different. We hold space each quarter for select custom projects, think VIP strategy intensives where we map out your entire email ecosystem, launch sequence buildouts for your signature program, list reactivation campaigns to wake up dormant subscribers, or conversion audits that identify exactly where you're losing potential customers. These bespoke engagements are designed around what you actually need, not a predetermined package. Scope and investment vary based on the project complexity and your specific goals.
Interested in bespoke email support?
We reserve limited capacity each quarter for custom email marketing engagements that fall outside our core services. These boutique projects may include reengagement campaigns to reconnect with cold subscribers, comprehensive launch campaign development for your next big offer, intensive 1:1 mentorship for founders building their email systems, or in-depth audits that uncover what's working (and what's not) with actionable next steps. Each engagement is thoughtfully crafted around your unique business goals and strategically executed to deliver results, with investment levels varying based on scope.